Advertising

The Record is operating in an entirely digital format and prefers ads submitted as high-resolution .pdf files or .tif image files. We can accommodate some copy that is neither digital nor camera-ready. The ad will be prepared and typeset by our layout staff for a fee of 10 percent of the total cost of the ad, with a minimum charge of $10.00. Please understand in advance that the print quality of your ad can be severely affected by the resolution of your image file.

Two important things to remember when designing an advertisement: we cannot run advertisements smaller than 1 column (2.028 inches) by 4 inches and we cannot run advertisements that are 5 columns wide. Both are due to layout issues with our specific paper.

Any advertiser placing four or more ads within the period of one semester (September-January, or January-May) will receive a 10 percent discount towards their total bill. The discount only applies when the intention to run multiple ads is clearly stated at the time of the placement of the first advertisement.

Invoices are sent out after each edition. A single tear sheet will be included unless the advertiser requests multiple tear sheets or full issues. Payments must be remitted within 30 days. No advertisements will be run for customers with an overdue balance of any amount. Delinquent payments (those over a month due) may be subject to a 10 percent additional charge per month. Severely delinquent payments will be relegated to an outside agency.

Please send all advertising copy through email to the National Advertising Manager (williamsrecordadvertising@gmail.com) and all payments to the Business Manager at the address below.

Advertising: 2008-2008 School Year

The Williams Record

Attn: National Ads

Paresky Center

Williamstown MA 01267

E-mail: williamsrecordadvertising@gmail.com

The National Advertising Rates for the 2007-2008 school year are as follows:

Column inch (2.028" x 1") $ 10.00

Eighth page (6.417" x 5 1⁄4") $ 160.00

Quarter page (6.417" x 10 1⁄2") $ 295.00

Half page (13" x 10 1⁄2") $ 585.00

Full page (13" x 21 1⁄4") $ 1100.00

Circulation: 2900 in Williamstown and Subscriptions via the U.S. Postal Service

Publication schedule – Weekly on Wednesdays

Copy Deadline – Friday afternoon, 5 days before ad is run

Depth of page – 21 1⁄4 inches

Width of page – 13 inches (six 2.028 inch columns)

National advertising rates pertain to those companies or individuals who are located outside of the general Williamstown, Mass., area.